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Lorenza is a fully responsive, Search Engine Optimized ("SEO") theme for Shopify. Create minimal, asymmetrical layouts, magazine-like lookbooks and artboard-style product collections with a theme designed for hip, boutique retailers just like you. Complete with three distinct presets (Urban, Handmade and Heritage), it's the perfect theme for your next project.

  • Fully Responsive — Lorenza has been designed to look great on tablet, mobile and desktop devices.
  • Search Engine Optimized — Ready to finally start ranking in search results? Lorenza is fully Search Engine Optimized (“SEO”).
  • Customizable Homepage Layout — Freely reorder sections to customize the homepage's layout.
  • Multiple Navigation Types — Tuck your navigation away behind a minimal "burger" icon or display it traditionally in-line in the header.
  • Color Customization — Customize Lorenza perfectly for your brand by changing just about every color. Worried you won’t be able to find something that suits your brand? Use our three expertly designed presets (Urban, Handmade and Heritage) as a starting point.
  • Font Customization — Change out all of your store’s typography. Choose one of our many (50+) supported fonts through Google Webfonts.
  • Feature Collections on the Home Page - Display up to eight featured collections on the home page. Display them in grids of 1, 2, 3, 4 collections per row.
  • Homepage Slideshow — Set up an attention-grabbing, hero-sized slideshow at the top of your homepage.
  • Minimal, Assymetrical Lookbook Section — Feature flagship products and create an experimental product showcase with Lorenza's asymmetrical features. See them in action.
  • Striking Magazine-Style Lookbook Section — Create a minimal magazine-style lookbook with collapsing featured content blocks.
  • Experimental Featured Products Section — Scatter your product images across the homepage in an innovative artboard-style layout.
  • Alternate Product-Image-Background Product Pages — Create incredibly rich product pages by using your product feature images as the backgrounds for your product pages.
  • Product Page Tabs - Display shipping and returns information in persistent tabs on your product pages.
  • Product Sorting and Filtering — Sort products by date, price, best selling or collection with Lorenza's product sorting and filtering.
  • Photography-First Blog Layout — Create posts customers actually want to click on with Lorenza's striking full-width blog posts
  • Persistent Notification Bar — Display information about sales or shipping across your entire site with Lorenza's persistent notification bar.
  • Instagram and Twitter feeds — Connect your Twitter and Instagram accounts and exhibit the latest, greatest news from your feeds.
  • Newsletter Integration — Integrate with MailChimp's newsletter service.
  • Newsletter Lead Capture — Lorenza includes an "exit-intent" widget which helps you capture leads by encouraging users to sign up for your newsletter before they decide to leave your site.

Customer Support

Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help.

Lorenza comes backed by the designers and developers who created it. Empathy and professionalism are very important to us. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST.


Over the last few years merchants have had some pretty nice things to say about Lorenza. Some of these things are so good, we wanted to share them with you. 

Lorenza is easy to use and has many great features that other templates don't -- the ability to sync to Typekit, an otherwise expansive well-curated list of type, the option to implement video, etc. The icing on the cake is Kyle at Fluorescent. He is so helpful, nice and prompt to respond. He was able to answer and in most cases actually fix any issue I came across. Highly recommend!
Cesta Collective Apr 28, 2018

Excellent theme for creating a pleasant mix of great design and shopper friendly website ( Kyle from the support team has been extremely helpful and patient with my rookie questions. We made a couple of tweaks, for instance adding a video instead of a slideshow - fully possible to do outside the theme with a little bit of coding. Satisfied!
STIKSEN Apr 26, 2018

Highly recommend Lorenza for a simple and elegant storefront. I've tried a number of Shopify themes and I felt this one had the best design and built-in features. Support from Kyle at Florescent Co has been great as he helped me transition over my assets and settings. Thanks guys!
Nomads Cove Mar 06, 2018

I think this is the nicest looking theme for a store - with a lot of great customization options. I needed some help with the look of a page and the theme support from Fluorescent was phenomenal - so nice and so quick and my needed help was perfectly addressed. I highly recommend this theme!
hey that's nice Feb 22, 2018

I tried about 10 different themes, and kept coming back to this one. Its super easy to customize, looks great, and was exactly what I was looking for. The support through Fluorescent is also amazing - they responded quickly to my emails, and helped with all my questions. Overall, I am very pleased and happy that I bought this theme! Definitely recommend it!
Sprinkled with Confetti Feb 05, 2018

Ready to get started?

We're so happy to hear it! Purchase your shiny new version of Lorenza by visiting the Shopify theme store: